https://blog.navier.tec.br/blog-de-revops Descubra estratégias práticas para líderes que buscam escalar vendas complexas com método e disciplina. Aprofunde-se em conteúdo relevante e inspirador. pt-br Wed, 29 Jul 2026 01:21:49 GMT 2026-07-29T01:21:49Z pt-br https://blog.navier.tec.br/blog-de-revops/blog-da-navier/novas-regras-cobranca-whatsapp-outubro-2026 <div class="hs-featured-image-wrapper"> <a href="https://blog.navier.tec.br/blog-de-revops/blog-da-navier/novas-regras-cobranca-whatsapp-outubro-2026" title="" class="hs-featured-image-link"> <img src="https://blog.navier.tec.br/hubfs/Imported_Blog_Media/O%20que%20muda%20no%20whatsapp.png" alt="Novas regras de cobrança do WhatsApp: o que muda a partir de outubro" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div> <div class="container-fluid"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span12 widget-span widget-type-cell " style=""> <div class="row-fluid-wrapper row-depth-1 row-number-1 dnd-section header_dnd_area-row-0-padding header_dnd_area-row-0-force-full-width-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell header_dnd_area-column-1-padding dnd-column" style=""> <div class="row-fluid-wrapper row-depth-1 row-number-2 header_dnd_area-column-1-row-0-padding dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style=""> <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=""> <div class="header-container"> <div class="logo-conatiner"> <span class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_logo" style=""><a href="https://www.navier.tec.br" style="border-width: 0px; 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A partir de outubro deste ano, a Meta muda a forma como cobra pelas mensagens trocadas na plataforma. E não é só um ajuste de preço pequeno. É uma mudança estrutural que pode pesar bastante no orçamento de quem usa o canal sem processo definido.</p> </span> </div> </div> </div> </div> </div> <img src="https://track.hubspot.com/__ptq.gif?a=22221135&amp;k=14&amp;r=https%3A%2F%2Fblog.navier.tec.br%2Fblog-de-revops%2Fblog-da-navier%2Fnovas-regras-cobranca-whatsapp-outubro-2026&amp;bu=https%253A%252F%252Fblog.navier.tec.br%252Fblog-de-revops&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Thu, 23 Jul 2026 03:00:00 GMT faccioni@fenicio.com.br (Mário R Faccioni) https://blog.navier.tec.br/blog-de-revops/blog-da-navier/novas-regras-cobranca-whatsapp-outubro-2026 2026-07-23T03:00:00Z 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Muitas médias empresas B2B chegam a esse ponto exatamente porque cresceram.</p> </span> </div> </div> </div> </div> </div> <img src="https://track.hubspot.com/__ptq.gif?a=22221135&amp;k=14&amp;r=https%3A%2F%2Fblog.navier.tec.br%2Fblog-de-revops%2Fblog-da-navier%2Fcomo-estruturar-um-time-de-vendas-aut%C3%B4nomo&amp;bu=https%253A%252F%252Fblog.navier.tec.br%252Fblog-de-revops&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Mon, 06 Jul 2026 03:00:00 GMT faccioni@fenicio.com.br (Mário R Faccioni) https://blog.navier.tec.br/blog-de-revops/blog-da-navier/como-estruturar-um-time-de-vendas-aut%C3%B4nomo 2026-07-06T03:00:00Z 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class="blog-post-content-block"> <div class="date-author"> julho 06, 2026 By Mário R Faccioni </div> <div class="blog-post-title"> <h2><span class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="">Como documentar um playbook comercial em vendas B2B</span></h2> </div> <div class="blog-post-social-block"> <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=""> <div class="blog-post-social-block"> <h5>Share</h5> <ul class="post-social-list"> <li> <a href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2F49635242.hs-sites.com%2Fblog-da-navier%2Fcomo-documentar-um-playbook-comercial-em-vendas-b2b"> <i class="fab fa-facebook-f"></i> </a> </li> <li> <a 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</ul> </div> </div> </div> <div class="blog-post-content"> <span class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style=""> <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=""> <div> <div> <div class="hs-audio-player _hs-audio-player_1nxo7_1" style="display: flex; align-items: center; height: 60px; margin-top: 0; margin-bottom: 0; --primary: #f5f8fa; --secondary: #33475b; --tertiary: #cbd6e2; --primary-alt: #eff2f4; --tertiary-translucent: #cbd6e250"> <div class="_play-pause-skip_1nxo7_117 hs-audio-player__controls"> <div class="_tooltip-wrapper_1x94v_1"> <div class="_control-button_1nxo7_36 _play-pause-button_1nxo7_122 hs-audio-player__play-pause-button"> <span class="hs-audio-player__play-icon"> </span> </div> <div class="_tooltip-text_1x94v_18"> Reproduzir </div> </div> </div> <div class="_initial-title_1nxo7_40 hs-audio-player__title" style="overflow:hidden;white-space:nowrap;text-overflow:ellipsis"> Como documentar um playbook comercial em vendas B2B </div> <div class="_duration_1nxo7_62 hs-audio-player__duration"> 8 : 52 </div> </div> </div> </div> </div> <p>Teve uma vez que um cliente meu perdeu o vendedor mais antigo do time, o cara que fechava 40% do pipeline sozinho, e descobriu que ninguém mais sabia exatamente como ele fazia isso. Não tinha script, não tinha processo escrito, não tinha nada. Só a cabeça dele. 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align-items: center; height: 60px; margin-top: 0; margin-bottom: 0; --primary: #f5f8fa; --secondary: #33475b; --tertiary: #cbd6e2; --primary-alt: #eff2f4; --tertiary-translucent: #cbd6e250"> <div class="_play-pause-skip_1nxo7_117 hs-audio-player__controls"> <div class="_tooltip-wrapper_1x94v_1"> <div class="_control-button_1nxo7_36 _play-pause-button_1nxo7_122 hs-audio-player__play-pause-button"> <span class="hs-audio-player__play-icon"> </span> </div> <div class="_tooltip-text_1x94v_18"> Reproduzir </div> </div> </div> <div class="_initial-title_1nxo7_40 hs-audio-player__title" style="overflow:hidden;white-space:nowrap;text-overflow:ellipsis"> Como documentar um playbook comercial em vendas B2B </div> <div class="_duration_1nxo7_62 hs-audio-player__duration"> 8 : 52 </div> </div> </div> </div> </div> <p>Teve uma vez que um cliente meu perdeu o vendedor mais antigo do time, o cara que fechava 40% do pipeline sozinho, e descobriu que ninguém mais sabia exatamente como ele fazia isso. Não tinha script, não tinha processo escrito, não tinha nada. Só a cabeça dele. Levou quase quatro meses pra reconstruir um jeito de vender que já existia havia anos, só que nunca tinha sido colocado no papel.</p> </span> </div> </div> </div> </div> </div> <img src="https://track.hubspot.com/__ptq.gif?a=22221135&amp;k=14&amp;r=https%3A%2F%2Fblog.navier.tec.br%2Fblog-de-revops%2Fblog-da-navier%2Fcomo-documentar-um-playbook-comercial-em-vendas-b2b&amp;bu=https%253A%252F%252Fblog.navier.tec.br%252Fblog-de-revops&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Mon, 06 Jul 2026 03:00:00 GMT faccioni@fenicio.com.br (Mário R Faccioni) https://blog.navier.tec.br/blog-de-revops/blog-da-navier/como-documentar-um-playbook-comercial-em-vendas-b2b 2026-07-06T03:00:00Z https://blog.navier.tec.br/blog-de-revops/blog-da-navier/centralizacao-dados-b2b-arquitetura-receita <div class="hs-featured-image-wrapper"> <a href="https://blog.navier.tec.br/blog-de-revops/blog-da-navier/centralizacao-dados-b2b-arquitetura-receita" title="" class="hs-featured-image-link"> <img src="https://blog.navier.tec.br/hubfs/Imported_Blog_Media/Arquitetura%20de%20Receita.png" alt="Como Centralizar Dados de Marketing e Vendas B2B: A Arquitetura de Receita Ideal" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div> <div class="container-fluid"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span12 widget-span widget-type-cell " style=""> <div class="row-fluid-wrapper row-depth-1 row-number-1 dnd-section header_dnd_area-row-0-padding header_dnd_area-row-0-force-full-width-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell header_dnd_area-column-1-padding 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<div class="date-author"> maio 26, 2026 By Mário R Faccioni </div> <div class="blog-post-title"> <h2><span class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="">Como Centralizar Dados de Marketing e Vendas B2B: A Arquitetura de Receita Ideal</span></h2> </div> <div class="blog-post-social-block"> <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=""> <div class="blog-post-social-block"> <h5>Share</h5> <ul class="post-social-list"> <li> <a href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2F49635242.hs-sites.com%2Fblog-da-navier%2Fcentralizacao-dados-b2b-arquitetura-receita"> <i class="fab fa-facebook-f"></i> </a> </li> <li> <a 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style="overflow:hidden;white-space:nowrap;text-overflow:ellipsis"> Como Centralizar Dados de Marketing e Vendas B2B: A Arquitetura de Receita Ideal </div> <div class="_duration_1nxo7_62 hs-audio-player__duration"> 6 : 55 </div> </div> </div> </div> </div> <p>Para médias empresas B2B, o crescimento sustentável raramente esbarra na falta de esforço operacional. Na maioria dos casos, o verdadeiro gargalo está invisível, escondido sob a superfície da tecnologia que suporta a operação. Quando as equipes de marketing, vendas e pós-vendas operam em plataformas isoladas, o resultado é uma estrutura fragmentada que desperdiça oportunidades qualificadas e eleva o custo de aquisição de clientes (CAC).<br><br>Este artigo analisa a fundo o impacto estratégico da descentralização de dados e apresenta a arquitetura de receita ideal para consolidar toda a jornada do cliente em um único ponto de verdade.</p> </span> </div> </div> </div> </div> </div> <div class="hs-featured-image-wrapper"> <a href="https://blog.navier.tec.br/blog-de-revops/blog-da-navier/centralizacao-dados-b2b-arquitetura-receita" title="" class="hs-featured-image-link"> <img src="https://blog.navier.tec.br/hubfs/Imported_Blog_Media/Arquitetura%20de%20Receita.png" alt="Como Centralizar Dados de Marketing e Vendas B2B: A Arquitetura de Receita Ideal" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div> <div class="container-fluid"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span12 widget-span widget-type-cell " style=""> <div class="row-fluid-wrapper row-depth-1 row-number-1 dnd-section header_dnd_area-row-0-padding header_dnd_area-row-0-force-full-width-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell header_dnd_area-column-1-padding dnd-column" style=""> <div class="row-fluid-wrapper row-depth-1 row-number-2 header_dnd_area-column-1-row-0-padding dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style=""> <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=""> <div class="header-container"> <div class="logo-conatiner"> <span class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_logo" style=""><a href="https://www.navier.tec.br" style="border-width: 0px; 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align-items: center; height: 60px; margin-top: 0; margin-bottom: 0; --primary: #f5f8fa; --secondary: #33475b; --tertiary: #cbd6e2; --primary-alt: #eff2f4; --tertiary-translucent: #cbd6e250"> <div class="_play-pause-skip_1nxo7_117 hs-audio-player__controls"> <div class="_tooltip-wrapper_1x94v_1"> <div class="_control-button_1nxo7_36 _play-pause-button_1nxo7_122 hs-audio-player__play-pause-button"> <span class="hs-audio-player__play-icon"> </span> </div> <div class="_tooltip-text_1x94v_18"> Reproduzir </div> </div> </div> <div class="_initial-title_1nxo7_40 hs-audio-player__title" style="overflow:hidden;white-space:nowrap;text-overflow:ellipsis"> Como Centralizar Dados de Marketing e Vendas B2B: A Arquitetura de Receita Ideal </div> <div class="_duration_1nxo7_62 hs-audio-player__duration"> 6 : 55 </div> </div> </div> </div> </div> <p>Para médias empresas B2B, o crescimento sustentável raramente esbarra na falta de esforço operacional. Na maioria dos casos, o verdadeiro gargalo está invisível, escondido sob a superfície da tecnologia que suporta a operação. Quando as equipes de marketing, vendas e pós-vendas operam em plataformas isoladas, o resultado é uma estrutura fragmentada que desperdiça oportunidades qualificadas e eleva o custo de aquisição de clientes (CAC).<br><br>Este artigo analisa a fundo o impacto estratégico da descentralização de dados e apresenta a arquitetura de receita ideal para consolidar toda a jornada do cliente em um único ponto de verdade.</p> </span> </div> </div> </div> </div> </div> <img src="https://track.hubspot.com/__ptq.gif?a=22221135&amp;k=14&amp;r=https%3A%2F%2Fblog.navier.tec.br%2Fblog-de-revops%2Fblog-da-navier%2Fcentralizacao-dados-b2b-arquitetura-receita&amp;bu=https%253A%252F%252Fblog.navier.tec.br%252Fblog-de-revops&amp;bvt=rss" alt="" width="1" height="1" 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href="https://www.linkedin.com/shareArticle?mini=true&amp;url=https%3A%2F%2F49635242.hs-sites.com%2Fblog-da-navier%2Fcomo-saber-se-sua-empresa-est%C3%A1-pronta-para-revops&amp;title=%3Cspan+id%3D%22hs_cos_wrapper_name%22+class%3D%22hs_cos_wrapper+hs_cos_wrapper_meta_field+hs_cos_wrapper_type_text%22+style%3D%22%22+data-hs-cos-general-type%3D%22meta_field%22+data-hs-cos-type%3D%22text%22+%3EComo+saber+se+sua+empresa+est%C3%A1+pronta+para+RevOps%3C%2Fspan%3E"> <i class="fab fa-linkedin-in"></i> </a> </li> </ul> </div> </div> </div> <div class="blog-post-content"> <span class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style=""><p style="line-height: 1.15"><span style="line-height: 1.15">Muitas médias empresas B2B crescem "no talento" ou no esforço individual, mas chega um momento em que o que funcionava antes começa a travar. </span><span style="line-height: 1.15">Se você sente que sua operação comercial virou uma colcha de retalhos, onde os dados não batem e 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</a> </li> </ul> </div> </div> </div> <div class="blog-post-content"> <span class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style=""><p style="line-height: 1.15"><span style="line-height: 1.15">Muitas médias empresas B2B crescem "no talento" ou no esforço individual, mas chega um momento em que o que funcionava antes começa a travar. </span><span style="line-height: 1.15">Se você sente que sua operação comercial virou uma colcha de retalhos, onde os dados não batem e as equipes não se falam, talvez seja a hora de olhar para as <strong style="line-height: 1.15">operações de receita</strong> (<strong style="line-height: 1.15">RevOps</strong>).</span><span style="font-family: inherit; font-weight: bold; text-align: center; background-color: transparent; color: #666666;">&nbsp;</span></p> </span> </div> </div> </div> </div> </div> <img 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class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="">Consultor ou empresa de RevOps: como decidir em 2026</span></h2> </div> <div class="blog-post-social-block"> <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=""> <div class="blog-post-social-block"> <h5>Share</h5> <ul class="post-social-list"> <li> <a href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2F49635242.hs-sites.com%2Fblog-da-navier%2Fconsultor-ou-empresa-de-revops-como-decidir"> <i class="fab fa-facebook-f"></i> </a> </li> <li> <a 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</div> </div> <div class="blog-post-content"> <span class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style=""> <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=""> <div> <div> <div class="hs-audio-player _hs-audio-player_1nxo7_1" style="display: flex; align-items: center; height: 60px; margin-top: 0; margin-bottom: 0; --primary: #f5f8fa; --secondary: #33475b; --tertiary: #cbd6e2; --primary-alt: #eff2f4; --tertiary-translucent: #cbd6e250"> <div class="_play-pause-skip_1nxo7_117 hs-audio-player__controls"> <div class="_tooltip-wrapper_1x94v_1"> <div class="_control-button_1nxo7_36 _play-pause-button_1nxo7_122 hs-audio-player__play-pause-button"> <span class="hs-audio-player__play-icon"> </span> </div> <div class="_tooltip-text_1x94v_18"> Reproduzir </div> </div> </div> <div class="_initial-title_1nxo7_40 hs-audio-player__title" style="overflow:hidden;white-space:nowrap;text-overflow:ellipsis"> Consultor ou empresa de RevOps: como decidir em 2026 </div> <div class="_duration_1nxo7_62 hs-audio-player__duration"> 7 : 58 </div> </div> </div> </div> </div> <p style="line-height: 1.15">O crescimento de médias empresas B2B em 2026 depende da eficiência do motor de receita. Quando os silos entre Marketing, Vendas e Customer Success geram perda de dados e queda na taxa de conversão, a solução reside na implementação de Revenue Operations (RevOps). No entanto, surge a dúvida crítica: contratar um consultor independente ou uma empresa especializada?</p> </span> </div> </div> </div> </div> </div> <div class="hs-featured-image-wrapper"> <a href="https://blog.navier.tec.br/blog-de-revops/blog-da-navier/consultor-ou-empresa-de-revops-como-decidir" title="" class="hs-featured-image-link"> <img src="https://blog.navier.tec.br/hubfs/Imported_Blog_Media/Consultor%20ou%20empresa%20de%20RevOps%20como%20decidir%20em%202026-1.jpg" alt="Consultor ou empresa de RevOps: como decidir em 2026" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <div> <div class="container-fluid"> <div class="row-fluid-wrapper"> <div class="row-fluid"> <div class="span12 widget-span widget-type-cell " style=""> <div class="row-fluid-wrapper row-depth-1 row-number-1 dnd-section header_dnd_area-row-0-padding header_dnd_area-row-0-force-full-width-section"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell header_dnd_area-column-1-padding dnd-column" style=""> <div class="row-fluid-wrapper row-depth-1 row-number-2 header_dnd_area-column-1-row-0-padding dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style=""> <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=""> <div class="header-container"> <div class="logo-conatiner"> <span class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_logo" style=""><a href="https://www.navier.tec.br" style="border-width: 0px; 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align-items: center; height: 60px; margin-top: 0; margin-bottom: 0; --primary: #f5f8fa; --secondary: #33475b; --tertiary: #cbd6e2; --primary-alt: #eff2f4; --tertiary-translucent: #cbd6e250"> <div class="_play-pause-skip_1nxo7_117 hs-audio-player__controls"> <div class="_tooltip-wrapper_1x94v_1"> <div class="_control-button_1nxo7_36 _play-pause-button_1nxo7_122 hs-audio-player__play-pause-button"> <span class="hs-audio-player__play-icon"> </span> </div> <div class="_tooltip-text_1x94v_18"> Reproduzir </div> </div> </div> <div class="_initial-title_1nxo7_40 hs-audio-player__title" style="overflow:hidden;white-space:nowrap;text-overflow:ellipsis"> Consultor ou empresa de RevOps: como decidir em 2026 </div> <div class="_duration_1nxo7_62 hs-audio-player__duration"> 7 : 58 </div> </div> </div> </div> </div> <p style="line-height: 1.15">O crescimento de médias empresas B2B em 2026 depende da eficiência do motor de receita. Quando os silos entre Marketing, Vendas e Customer Success geram perda de dados e queda na taxa de conversão, a solução reside na implementação de Revenue Operations (RevOps). No entanto, surge a dúvida crítica: contratar um consultor independente ou uma empresa especializada?</p> </span> </div> </div> </div> </div> </div> <img src="https://track.hubspot.com/__ptq.gif?a=22221135&amp;k=14&amp;r=https%3A%2F%2Fblog.navier.tec.br%2Fblog-de-revops%2Fblog-da-navier%2Fconsultor-ou-empresa-de-revops-como-decidir&amp;bu=https%253A%252F%252Fblog.navier.tec.br%252Fblog-de-revops&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Thu, 21 May 2026 03:00:00 GMT faccioni@fenicio.com.br (Mário R Faccioni) https://blog.navier.tec.br/blog-de-revops/blog-da-navier/consultor-ou-empresa-de-revops-como-decidir 2026-05-21T03:00:00Z